So, You Want To Be A College Journalist? Six Tips To Get You Started

On Monday morning, the fall semester at the University of Maryland kicks off. Two weeks ago, the party started at Arizona State, my alma mater.

In Tempe, over 13,000 freshmen are taking their first lumps on a college campus and getting acclimated to everything from campus food, living in a cramped dorm and sharing a bedroom with (possibly) a total stranger, what to do and where to go.

Hopefully, many of them are getting their start in a journalism program (possibly even the Cronkite School or Merrill College!) and are wide-eyed enough to know that there is a future in this business and that they are a part of it.

Last week, I had a chance to speak to the new Masters of Journalism cohort here in College Park. It was a very constructive session; we got to discuss what it would take for them to succeed in the program among many other topics.

It then got me to thinking about what I wish I knew coming into my freshman year at ASU. On my first day on campus, I had the gall to walk into the campus radio station, seek out the Sports Director and tell him I wanted to be a part of whatever they were doing.

Four years later, I graduated as the General Manager and Program Director of the place.

From the start, with the guidance of many fellow students and faculty members, I was able to make the most of my journalism education, which turned into the most fulfilling journey of my life.

I took away six very important lessons from that time. Take them as a Cliff’s Notes on how to get ahead and make the most of your four years in a college journalism program.

1) Respect your elders. When I was a freshman, there was a well-established group of seniors in charge at The Blaze. While I was ambitious as all get-out and had a clear goal in mind, there’s always room to respect those who came before you.

Mike and Joe, the PD and Sports Director back in 2003, were incredibly accommodating, but they also had 100 other guys like me who wanted to get their start in radio. I did my best to go out of my way to learn all I could from them and show the proper respect for the time they had put in to build their own careers and build the station.

Editors and general managers in student media know what it’s like to be a freshman and they know where you are and how you feel. So, if they’re going to go out of their way to help you grow, go out of your way to show your appreciation.

2) Never lose a business card. Whether it’s from a source, a colleague or from a news director or editor who will some day beg to hire you, never, EVER misplace a card.

Even if it’s just a person you meet in passing on a bus or at a party, you never know when that contact will come in handy. My biggest recommendation on this point is to create your electronic Rolodex early. It can be as simple as an Excel spreadsheet; when you get someone’s contact information, throw it into your database.

A small cross section of my awesome sports staff at The Blaze from 2005-06.

3) Become an expert…in everything. The great thing about being a journalist is that you’re going to know something about or someone involved in every field, debate or walk of life.

Learning never stops – you might graduate, but you’ll always be gathering new information and absorbing new things. You might be thrown onto a beat in which you never had any experience, but by the end of your time on that beat, you’ll know everything.

You think I knew anything about raw sewage overflows before this summer? By August, I had written 3,000 words about it.

If nothing else, you’re going to be the center of attention at every party because whoever has a question about anything will immediately seek you out.

4) Take any beat. In direct relation to the last point, the chances of you getting to cover exactly what you’ve always dreamed from the outset are pretty slim. No matter how ambitious you are and how much you demonstrate to the editors from day one, you’ll probably be assigned to a topic or beat that you’re unfamiliar with.

With that, if you say no to it, forget journalism.

Take that opportunity to not only grow from the outset as a journalist but learn something new. Plus, your ability to be flexible and the willingness to take on any assignment will be an enormous benefit in the long run.

It’s simple: if you can demonstrate the ability and passion to take on any topic or any story and a colleague won’t, who do you think the editors will come to more often?

5) Make non-journalism friends. First off, they’ll keep you sane. The best friends you will ever make will undoubtedly be the ones you spend deadlines, travel to far-off locales and sweat new assignments with. But it’s important to remember that there’s a world outside the newsroom – one that you need to be a part of.

Case in point – I spent the majority of my college life in radio and TV stations on and off campus and one of the two people I’m closest with in life is a fellow journalist.

The other is has her Master’s in Criminal Justice and consistently spars with me over the legitimacy of mass media. We met in a Spanish class during freshman year. Seven years later, we couldn’t be tighter.

College is the place where you’re going to meet more people than you’ve ever met before in your life and each one will impact you in a different way. If you insulate yourself in the world of journalism, you’re going to miss out on so many awesome people.

Everyone needs balance and everyone needs a release from work. If you’re living in a dorm, you’re most likely in a melting pot of people and majors. Get to know each and every one of them. Find out what they want to do with their college career, go to parties with them and the such.

Besides, when you learn more about what they’re doing, it will give you an extra leg up because you know more about dozens of fields, not just your own.

6) Remember…it’s college! Seriously. Have fun.

College is going to come and go so fast and you shouldn’t spend every waking moment on deadline. Granted, if you want to succeed, you’ll have to make sacrifices like everyone else.

But take time to be irresponsible. Go on Spring Break. Take weekend road trips and stay out until the wee hours enjoying the company of your friends. Play intramurals…brother! Go to football games as a fan. Tailgate and paint your face. Play poker in the study room of your residence hall. Flirt with that girl two floors up.

You’re only in college once. Make the most of it professionally AND socially.

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Welcome back to my website!

I appreciate your patience as I redesigned my personal website! I’m hoping that this one is more easily navigable and that you’ll be able to more appreciate the content and thoughts I’ll be sharing with you.

I’ll be starting my final semester of graduate school at the Philip Merrill College of Journalism at the University of Maryland next week and am slated to graduate on December 19.

This term, I’ll be serving as a multimedia producer and reporter for Maryland Newsline, the online division of the school’s Capital News Service. I had a similar experience at Arizona State, spending time as the sports anchor for Cronkite Newswatch, in 2007. I’m very excited about this new endeavor.

I hope you’ll continue to visit my site for examples of my work and some musings on journalism, education and life in general. This will no longer be a platform for my opinions on sports, though – and trust me, there are a ton of them.

If you want those, you can follow my work at Pitchfork Nation, where I blog about the Arizona State Sun Devils, or at my new site, Beyond The Scoreboard, where I have assembled a top-notch team of Arizona State and Maryland graduates to bring you new and innovative ways of telling the story of sports.

Thanks again! You can always e-mail me or follow me on Twitter as well.

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Coddling The King: ESPN’s “Special” Is A New Low

The definition of the word infomercial is “a short film, usually for television, which advertises a product or service in an informative way.”

Though this official meaning doesn’t mention narcissism, self-indulgence and bloviation, it’s hard to imagine that ESPN’s one-hour special featuring LeBron James free agency decision is anything but an informecial.

So, with that, congratulations, LeBron; not only will you be signing a max deal with Cleveland, Chicago, New York or New Jersey (or possibly even the New York Islanders at this point), but you’ll also be held in the same honor as such other TV pitchmen as Ron Popeil and Billy Mays.

But he’s not to blame for all of this. At least partially.

ESPN is. By doing so, the Worldwide Leader in Sports has officially abandoned any sense of journalistic integrity they may have been holding onto.

The mere fact that the leadership in Bristol would even pick up the phone when James’ “people” called to pitch a TV show where the most coveted free agent in NBA history would announce his intention proves the network no longer views itself as a sports journalism entity.

What ESPN did by allowing James to virtually purchase an hour of airtime to announce his decision is completely sell their own hard-working NBA journalists up the river.

I have a lot of respect for Chris Broussard, Chris Sheridan, Marc Stein and Henry Abbott, who make up one of the most dynamic and dogged set of sports reporters in the business.

By allowing James to grandstand on their airwaves on Thursday night, ESPN has taken a story which each of these reporters has worked tirelessly to follow for the better part of three years straight out of their hands.

Sure, Broussard broke the Dwayne Wade/Chris Bosh to Miami story early this morning. That’s all well and good. By default, though, ESPN is telling their reporters that they can’t break LeBron James news, the Wheel of Fortune golden dalmatian of all scoops, until Thursday.

Adam Schefter, in a blatant act of being a corporate shill, called the James special “must-see TV” last night and then telling people that they “will remember where they were when they heard the news” today.

When I Tweeted Schefter today about whether or not he’d be offended if Tom Brady held a special to announce his signing intentions rather than him being able to break the news, he predictably had no response.

Frankly, the best and most appropriate thing that could happen is for someone’s loose tongue to get a hold of Adrian Wojnarowski of Yahoo! Sports, tell him of James intentions and totally render ESPN’s infomercial as bunk.

I don’t feel like I should be surprised anymore. ESPN, as you know, is the network that regularly ignores major college football games that aren’t broadcast on their own family of networks. Last month, they interviewed Lakers part-owner Magic Johnson after Los Angeles won the NBA title regardless of the fact that they trotted him out as an impartial analyst throughout the playoffs.

The inanity reached a new low last night when the network, for a brief time, wouldn’t comment when Broussard, an ESPN reporter, reported that his own network would broadcast LeBron’s decision as verified by sources outside ESPN.

If your head just exploded, Scanners style, when you read that, you’re not alone.

But this is a new low. The four-letter network is now actively inhibiting the work of their own journalists. That makes me ill.

And if you’re looking for me on Thursday night, around 9:00 p.m., I’ll be doing something way more productive than feeding The King’s ego.

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Twitter: The Great Journalistic Starting Point

This morning, I came across an interesting article over on the excellent watchdog website editorsweblog.org about two of my favorite topics of all time – accuracy in reporting and the power of Web 2.0.

One of the writers for the site, Carole Wurzelbacher, uses the example of a South African reporter who Tweeted inaccurate information about the ruling in a trial concerning a public official. The reporter, who inaccurately sent out a message indicating a guilty verdict, was wrong – but her Tweet was distributed en masse by her followers.

Oops.

Thanks to this incident, Wurzelbacher thinks journalists with itchy trigger fingers should tread lightly.

Overall, journalists and readers should be careful as to how they approach Twitter. While the news source could be a valuable tool to correct the long standing problems of journalism, it could also compromise the ethics of journalism and be the medium in which false news stories become viral information.

I believe this is not only an overreaction but also an overstatement.

As most of you who follow my website know, I’m an active (read: VERY active) Twitterer. I love the power of the microblogging platform. I think it’s, by far, the most innovative tool journalists have ever been presented to disseminate information rapidly.

However, there’s no difference between Twitter and cold type when it comes to accuracy, which makes me believe that Wurzelbacher should refrain from pigeonholing Twitter as a bane of journalistic integrity.

The number one goal of any reporter at any news outlet covering any topic should be getting the facts correct every single time. It doesn’t matter whether their information is being distributed via newspaper, website, blog, Tweet or smoke signal. As technology has advanced rapidly over the past two decades, the common dichotomy between speed and accuracy in journalism has been pushed to the limit.

Platforms like WordPress, Facebook and Twitter have given journalist license to get stories out faster than ever. The responsible journalist, though, still values getting everything correct before putting content out into the ether. The culture of mistake-making-being-acceptable because of the ease of deleting or altering online material is obviously unacceptable, even on Twitter, where 140-character blasts can be eradicated as quickly as they’re sent.

Journalists, though, shouldn’t fear Twitter’s power or hold it to any higher standard of accuracy. We should use the same exact judgment of accuracy before Tweeting as we do when we’re calling a story into our editors.

A word of caution is due for the audience as well. As hard as journalists strive for 100% accuracy, mistakes are made and false information always will find a way to make it out of the newsroom. This is why readers and followers must do their part and hold reporters accountable for their work.

Twitter should be a starting point for news consumption and research much like Wikipedia is. Both Twitter and Wikipedia are platforms where anyone with basic typing skills and a functioning mind can contribute and, inevitably, mistakes and errors will be made both accidentally and on purpose. With that in mind, both journalists and their audience should always practice the common technique of sourcing multiple outlets to confirm news and information. Chances are if one reporter is breaking a big story, another one somewhere is doing the same thing.

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The End Game – ESPN Still On Top of Sports Web

Wednesday marks the end of the Spring semester at the University of Maryland and the Online Journalism class I have been taking since January.

With it comes the end of my critical analysis of ESPN.com

I’ll pause. I’m sure you’re all devastated.

Now that we have that out of our systems, let’s get to the crux of my final analysis of the Worldwide Leader in Sports and their endeavor on the Internet.

They’re still the best. Plain and simple. While sites like CBS Sports, Sports Illustrated, Yahoo! and a slough of others are game competition for page views and user eyes, ESPN still has the talent, name recognition and overall pull power to be the dominant force for sports information.

A microcosm of this power came over the past three days in how the network handled the situation surrounding the Phoenix Coyotes.

Last Thursday night, ESPN’s Scott Burnside, a longtime NHL columnist, broke the story that Jerry Reinsdorf, the Chicago sports mogul who has been trying to buy the franchise, was pulling out as a potential buyer.

There needs to be a little context here, though: ESPN is widely regarded as spending very (VERY) little time covering hockey since the 2004-05 lockout.

Burnside, though, had it even before TSN’s Darren Dreger, the Adam Schefter of the NHL, was able to publish.

Meanwhile, outside of Yahoo!’s crack blog network which includes Greg Wyshynski’s Puck Daddy, every other sports website in the United States had to wait for AP wire copy to report on the the breakdown between Reinsdorf, the NHL and the City of Glendale, Ariz.

Think about that for a moment. ESPN, the network which most claim doesn’t care about hockey, broke hockey news before anyone else did in this country.

If that doesn’t speak volumes about just how powerful those who work for the four-letter network are, I’m not sure what does.

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All I Want Back Is An @Reply from ESPN

As I’ve touched on before, one of the unique ways media outlets can use to better interact with readers and users is through the active use of social media.

It’s now easier than ever for writers, bloggers and talent to engage with people in conversation and debate, thanks to platforms such as Twitter, Facebook and plenty of others.

In terms of crowdsourcing and the like, ESPN utilizes their Facebook page as a home for discussing hot topics in the world of sports. On the other hand, their official Twitter page is nothing more than a string of headlines and shortened links directing the user to a story published on their website.

This, however, is not a bad thing. It serves a very important purpose for the plugged-in sports fan. If nothing else, ESPN’s Twitter feed is a constantly updating stream of news and information delivered directly to anyone who follows the Worldwide Leader.

On the other hand, the institution of ESPN, through this page, is hard to get a hold of. If you were to send an @reply to this page, for instance, your chances of getting a personal response are slim to none.

This is where the personal Twitter pages that dozens of sports writers and broadcasters maintain come in handy.

Many of ESPN’s top talent, including Trey Wingo, Pierre LeBrun, John Buccigross and others, actively Tweet to each other and respond to user questions and comments. It provides for a really interesting back-and-forth between sports fans and the talent they watch on TV and read on the Internet day in and day out.

And frankly, before Twitter came along, this wasn’t the case. ESPN employees rarely answered viewer e-mail and queries. The Tweet, in essence, has broken down this barrier.

Many other writers from other outlets have jumped on the bandwagon. In fact, over the past week, I personally have tweeted back and forth with Mike Freeman from CBSSports.com and Jeff Marek from CBC Sports in Canada. The most interesting thing Twitter has done in this sense is that it has, in a way, humanized these writers whom, before microblogging, were fixtures in the sports ether who just wrote while we listened.

Without Twitter, we might not know that Freeman is a Diet Cherry Pepsi aficionado. It’s stuff like this that makes you want to follow their work more because you feel some sort of connection with that writer.

That does count for something. People love their local news anchor or longtime hometown sports columnist because of that familiarity. Social media now allows you to feel that for anyone in the sports journalism world.

But I’m still waiting for my @reply from ESPN.

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Putting the Detroit Conspiracy Theory to Bed

One day, I’m going to do a case study on the inner workings of the mind of a sports fan who insists on the existence of conspiracies.

I should know. I spent six years in Phoenix having to hear it from legions of Phoenix Suns fans who still insist the only reason they haven’t won an NBA title is because the league doesn’t want them to.

It’s all smoke in mirrors; a desperate attempt to justify a wide variety of factors that contribute to the failures of their favorite teams.

It’s the lazy way out for the illogical sports fan. The latest group of fans to cry from the mountaintop about a league being “out to get them” are those residing in Hockeytown.

Conspiracies didn't put Marleau's game winner past Howard. (AP)

Yes, the Detroit Red Wings are shockingly down 0-3 to the San Jose Sharks in their Western Conference Semifinal series. Yes, the officiating has been utterly atrocious throughout the first three games. Yes, there have been questionable calls on both sides and San Jose has caught some breaks.

Because of that, Red Wings fans are so desperate to justify their team’s struggles on something other than on a horrendous lack of discipline or the absence of Detroit’s trademark killer instinct that they’re turning to a common refrain: someone in the league office doesn’t want the Wings to advance.

It’s so illogical, it puts normal illogical arguments to shame.

The Suns and Red Wings conspiracy theories pretty much go hand in hand. The usual conspiracy argument is that the league, for some reason, “has it out” for someone and thinks it would be better for their bottom line and fan base if a certain team makes it to the championship rather than another.

How that makes sense, I’ll never know. Think about it realistically on both fronts:

  • Throughout the decades, the San Antonio Spurs were the poster children for slow, plodding and boring basketball. It won games but it wasn’t necessarily entertaining. On the other side, the Phoenix Suns drew ratings, ran up and down the floor and regularly put up 120 points on the scoreboard. Their brand of ball is entertaining and engaging. Yet, when the Suns were bounced in 2005, 2007 and 2008 by San Antonio, Suns fans cried conspiracy, when logically, if the NBA was going to “pick a team” to advance based on the league’s best interests, wouldn’t it be Phoenix?
  • The Red Wings are an Original Six franchise in a league desperate to retain its connection to its storied history since the 2004-05 lockout. They have made the playoffs every year since 1991, have won four Stanley Cups and still have some of the most engaging, breathtaking players in the National Hockey League. What more, they, along with the New York Rangers and Chicago Blackhawks (two other O6 teams), have more American name recognition than any other U.S.-based team in the league. It’s “better for the league” to tout that they’ve got Detroit in the Stanley Cup Finals than San Jose, right? Or Vancouver?

It’s almost as if Red Wings fans forget that they have their own Sharks-esque history of playoff futility at some point. Lest they remember:

It’s a complex. When a team wins so much, their fans forget that losing does happen.

I’m not justifying the horrible officiating we’ve seen in this Sharks/Red Wings series. It has been awful. The NHL should be embarrassed by the work the men in stripes have done in these three games.

Conspiracies didn’t break Nicklas Lidstrom’s stick in Game 2, leading to the Sharks converting a 3-on-1 break into Joe Thornton’s game winning goal. It didn’t open up Jimmy Howard’s legs to let Logan Couture’s harmless shot trickle through to tie Game 3. No conspiracy forced defenseman Jonathan Ericsson to pinch in 7 minutes into overtime, leaving Brian Rafalski to hang dry and defend Thornton and Patrick Marleau.

It certainly didn’t stop referee Marc Joannette from making a horrible call on Couture, leading to Henrik Zetterberg’s penalty shot.

This conspiracy theory talk is lunacy. Any conspiracy theory talk is lunacy.

I guess, in the end, reality just kind of stings.

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Is Tonight The Biggest Game in Sharks History?

Tonight marks the 1,578th game in the history of the San Jose Sharks franchise. Don’t bother doing the math yourself – I already did it for you.

Certainly there have been plenty of important games this team has participated in since 1991. You could point to Game 7 in 1994 against Detroit and another one the next year in Calgary. They won both of those.

There was also Game 5 against Colorado in 1999 or Game 6 against the Avs five years later. They lost the first one and used the second to book the team’s only trip to the Western Conference Finals to date.

Or Game 5  in ’06 against Edmonton? Game 5 in Detroit in ’07? Game 6 in Dallas in ’08? All losses, but all equally important in the realm of this team’s relatively short history.

Forget all of them.

Tonight – May 4, 2010 at Joe Louis Arena – is the most important game this franchise has ever participated in.

Think of the stakes. The Sharks have gotten off to a 2-0 lead in a series so very few times that you can count them on one hand. The common denominator in all except the 2004 WCSF against the Avalanche was that the Sharks would go on to lose Game 3 and, subsequently, a few of those series. You don’t need to think back very far – this was the same margin San Jose had Edmonton down in 2006. We all remember how that turned out:

But this isn’t Edmonton. These are the Detroit Red Wings the Sharks have pinned against a wall right now. The perennial playoff underachievers (Conference Final Free Since 2004! [tm]) have a 2-0 lead on the team that has appeared in back-to-back Stanley Cup Finals. It has been an intense series that, from the outset, I picked to go nine games despite that being a physical impossibility.

Never before has any San Jose Sharks team been quite in this position. When you consider the ramifications of having a 3-0 series lead, it’s one thing. It’s something San Jose has only carried once in the history of the team.

When you consider that it’s in the face of tremendous adversity – against an opponent that, outside of a fluttering slapshot and absentminded rookie goalie 16 years ago, has dominated every aspect of this historical series – tonight’s Game 3 is a chance to not only put a choke hold on the series but prepare to silence every naysayer in the hockey world that said the Sharks would never be able to get over the hump.

But if they do falter tonight and the desperate Red Wings snag a crucial win on home ice, it suddenly makes Game 4 more important than Game 3.

Any shadow of that can be eradicated with a win tonight at the Joe for San Jose.

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How Local Sports Can Survive an ESPN Invasion

The monolith first took Chicago by storm last year. The influence has now reached Dallas, New York, Los Angeles and Boston.

ESPN’s next stop could be your hometown – and there’s nothing you can do to stop them.

In 2009, the Worldwide Leader in Sports decided being the most powerful national sports entity wasn’t good enough anymore. Striving to provide more specific, local coverage to major markets across America, ESPN began to launch hyperlocal branded sports megasites last year.

Their test run in Chicago was a smashing success. In three months, ESPN Chicago was the city’s top local sports website, supplanting mainstays such as the Chicago Tribune and Chicago Sun-Times.

Now, a quick ICANN search indicates that many other domain names denoting local markets, such as:

  • ESPNBayArea.com
  • ESPNPhoenix.com
  • ESPNKansasCity.com
  • ESPNMiami.com
  • ESPNCharlotte.com
  • ESPNBaltimore.com
  • ESPNDC.com
  • ESPNMilwaukee.com

and several others are currently on reserve. Common sense dictates that those domain names will soon become local four-letter-network outlets.

Thanks to this rapid expansion, this question begs for every local sports outlet across the United States, no matter how long established they may be: how do we fight back?

Certainly newspapers still carry an immense amount of local name recognition, especially those who have longtime beat writers and columnists at their disposal. But when ESPN comes chugging into town with their money, power and influence, the local press might get elbowed out.

The websites of other local sports networks, such as ones owned by Comcast SportsNet or Fox Sports, are none too pleased. They’re already trying to fight an uphill battle against the aforementioned established newspapers for market share on the web – ESPN can only provide more competition.

There is a solution. It’s going to take time, effort and something else that many networks and outlets don’t have right now: money. To beat the best, you have to do what the best does better.

Here’s what should be included in the battle plan for fighting off upcoming ESPN local sites and maintaining some sort of market share:

  1. STAY AWAY FROM WIRE COPY. The theory here is that the regular user can go anywhere…yes, even ESPN…to get AP rehash. To attract eyeballs, give the user something they can’t get anywhere else. It’s the same theory that I’ve applied to making paywalls effective. Get your talent out to games writing their own gamers, blogging and providing unique video and audio content for the site. Chances are if your viewer, in the realm of TV, recognizes a reporter from your programming, they’ll recognize them on a website.
  2. USE YOUR EXISTING TALENT. The reality of ESPN is that it’s faceless. It’s such a big media conglomerate that it has become hard to personalize outside of your favorite SportsCenter anchor. Therefore, it’s hard for the viewer or reader to really connect to the network, even at a local level. Local networks have this advantage. Many of them have had reporters, anchors and writers who have been around the town for years, even decades. Use that to your advantage. ESPN might have the name value, but you’ve got the comfort and recognition value.
  3. ENGAGE THE USER. Sure, ESPN has the reach and impact most local sites don’t, but because of that, they lose sight of the individual user. Whether it be through Facebook, Twitter or any other social media platform, the local network can engage and relate to the local resident better than a national network ever can. Get your reporters and talent out on the social media grid and interacting with their audience. The more they feel like they’re a part of a community, the more they’ll think of you to get their news.

Will these ideas necessarily keep ESPN from gaining a foothold in more local markets? Absolutely not. But they can keep networks and websites from getting buried in the long shadow the network casts. It’s a simple Darwinian theory – the fittest will always survive.

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Harnessing the Masses – ESPN’s Attempt at Crowdsourcing Still Growing

I’m not quite sure when exactly the word “iReport” became a common part of our lexicon, but it has.

Since nearly everyone in North America has access to the Internet and a good percentage of them are reasonably engaged with the world around them, gathering news, information, pictures and video from readers and viewers has become common practice across mainstream and emerging media.

Vetting and screening user-generated material has become common practice, of course; CNN and other media outlets aren’t just going to throw everything they get up on the air (trust me, as a vetted iReporter myself, I know what kind of process it is). The fact of the matter is that on many occasions, when news breaks, the general public and passers-by will be on the scene before the news media will.

Why, then, is ESPN not harnessing the power of the crowd?

Crowdsourcing, by definition, is the media practice of letting members of the general public (the “crowd”) help outlets gather materials for distribution. The difference between what, say, CNN does and what ESPN does is a matter of access. Relying on sports fans to gather the kind of material that the Worldwide Leader in Sports uses on their website and in their daily programming is impossible.

Simply put, fans don’t have access to pre and post game press conferences, practices and games like the credentialed media does. Therefore, by that principle, crowdsourcing hard news and information is something ESPN just can’t do like other outlets do.

However, the network has come up with some interesting, albeit a little amateurish, ways to harness the power of sports fans.

For instance, ESPN’s “SportsNation” brand, which includes a section of their website and a daily TV show hosted by ESPN Radio personality Colin Cowherd, encourages viewers to vote in polls and send in their opinions through their Facebook fan page, Twitter and, as archaic as it sounds, e-mail. While SportsNation might not be gathering hard news, it’s a creative way to engage the audience and get them involved with programming.

On a lesser level, many of the writers in ESPN.com’s College Football Blog Nation regularly check fan blogs and other websites to link to when they find good material. My Arizona State website, Pitchfork Nation, has been linked to by Pac-10 blogger Ted Miller at least a dozen times over the past few years. It’s a very interesting way to engage the citizen journalist and blogger and encourage them to provide better content with the hopes of getting the giant traffic bump that comes with being linked on ESPN.

ESPN can’t crowdsource the way others do. They never will be able to. But it seems as if the four-letter network is doing all they can to come up with new and creative ways to engage their audience.

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